Entertainment Economics" blog on Wedding Singer site – interesting take?
Read their new post "Entertainment Economics: From Broadway to Digital Gaming Revenue". It compares how Broadway ticket sales (still king but slow growth) stack up against streaming, gaming, and digital live events. Mentions how jukebox musicals like The Wedding Singer benefit from nostalgia IP while gaming revenue exploded past $200B globally. They argue live theatre needs to lean into "event" experiences (immersive, social, shareable) to compete. Thoughts? Does this ring true for touring shows in 2026?
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I read the post and thought it offers a solid industry overview of how live theatre fits into the broader entertainment market today. The comparison between Broadway’s steady but slow ticket sales and booming digital sectors like gaming and streaming makes sense — especially with gaming revenue topping massive global figures. Using nostalgia IP, like The Wedding Singer, to attract audiences feels smart, but I agree that theatre needs to be more of an “event” experience in 2026: immersive, social, and shareable. Touring shows that lean into that will likely stay competitive. Worth a look! source